36x48 copy 11.png

Dexis branding

 
 

about dexis consulting group

Dexis Consulting Group, a large federal government contractor, graduated from a small business of 40 employees in 2015 to a large business of 200+ employees in 2017 and was in need of a new brand identity and brand touchpoints.

My role at Dexis

I spearheaded the change management process of updating the look, feel, and tone of Dexis' new tools as well as responded to urgent branding needs as the company moved into it's new headquarters. 

 
 

NEW PRINCIPLE LOGO

 
 
 
 

Secondary logos

 
Artboard 54 copy 2.png
 
Artboard 54 copy 7.png
 

 

Branding Guidelines

 

I established visual branding standards for the company to implement and maintain. These guidelines set the standard company presentations, colors, voice, look and feel. They can be accessed through an internal company portal.

Artboard 3 copy 5.png
 
 
 

 

DIGITAL BRAND TOUCHPOINTS | Internal communications

Company Newsletters

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.

 
newsletter mockups-04.png
 

Social media recruiting video

newsletter mockups-05.png
 
 

In an effort to drive traffic to our social media sites, as well as attract future employees, an external marketing video was produced made by existing Dexis employees. The intention was to set Dexis apart from standard industry corporate videos. I was responsible for conceptual design, execution, editing and launching the social media campaign. 

 
 
 
 

Marketing Factsheets

 
 

 
 

PHYSICAL Brand touchpoints

 

Corporate business cards

 
businesscards-01.png
 

 
 
 
Artboard 1.png

 

External brand signage

Design and management of new external signage at Dexis headquarters.

 
IMG-4619-2.jpg
 


 

Internal signage

 

Design and installation of conference room graphics. 3M printed graphics on glass. The content of the graphics derive from employee's personal work goals. 

 
 
 
 
 
 

 

artwork for dexis events

 
Dexis 2015 holiday invite_final-04.jpg
HolidayParty.png
2017 INVITE final.png